AdTheorent launches Relationship Targeting – Marketing Land

AdTheorent's visualization of its Relationship Targeting

AdTheorent’s visualization of its Relationship Targeting

Many data providers have gone way beyond collecting info about a individuals’ behaviors and background, toward mapping the social graphs of that person’s housemates, friends and relatives.

Ad tech firm AdTheorent is putting that social graph to advertising use with this week’s launch of its Relationship Targeting.

The mapped social configurations, SVP of Product Management and Business Intelligence Matthew Groner told me, include household, relatives and friends.

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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