At just a year old, baby Chanco is already defining hair goals. The little girl first went viral last year when her mom shared a shot of her gorgeous mane on Instagram. At just 4 months old, little Chanco appeared with a more-than-full head of hair. Since that first photo, Chanco’s following has grown to over 300,000. Her mother, Mami Kano, manages the account. Kano was shocked by how the photos of her little girl took off. Now, Kano and Chanco are taking her voluminous hair to the big-time — the baby is starring in a Pantene ad!
Chanco recently celebrated her first birthday on December 23. It looks to be the first of many occasions to celebrate for the little one. On January 7, Chanco’s Pantene ad debuted. She appears in the ad alongside Japanese television personality Sato Kondo. Sato’s been admired throughout the country for aging gracefully and proudly displaying her grey hair. Yoshiaki Okura, P&G Japan Hair Care Associate Brand Director, told People that the two represent women who “want to be positive and make a new start through their hair.”