You can now redeem WoW Token for $15 USD Battle.net Balance. It has been enabled in the US for now.
It means you can buy Heroes in Heroes of the Storm, loot boxes in Overwatch or services like Faction Change, Realm Transfer and Level 100 boost for WoW Gold. Previously datamined strings were a good indication of such service. Tokens are selling like crazy right now, some realms don’t even have any listed in the Auction House. Buy them fast as prices will go up in the next few hours.
The current limit is 36 WoW Tokens every 2 years per Battle.net account (last reset was with the release of Patch 7.1.5). Click here to check out WoW Token prices.
Below is the official announcement made by Blizzard with a video and FAQ.
Blizzard Entertainment (Source)
The goblins of the Bilgewater Cartel have a golden opportunity for you, friend—introducing a new way to use your WoW® Token. It’s just as easy as ever, but now when you use gold to buy a WoW Token from the Auction House in certain regions, you can to choose whether to convert it into 30 days of game time or Battle.net Balance*. You can use Battle.net Balance to buy services like World of Warcraft character transfers, digital products like pets and mounts, and even purchase in-game items for other supported Blizzard games you play.
Buying a Token is simple: just visit the Auction House and use your hard-earned gold to purchase one of the WoW Tokens put up for sale. Once the Token arrives in your in-game mailbox, right-click it to add it to your bag, then right-click it in your inventory. You’ll then be able to choose whether to add 30 days of game time or add Battle.net Balance ($15 USD; currency and amount varies by region) to your Battle.net account.
For more information, check out our Battle.net Balance support page and WoW Token support page.
*WoW Tokens can only be redeemed for Battle.net Balance in the currency associated with the registered Battle.net account address. Other restrictions apply.
Q: I need gold! How do I buy a WoW Token for real money and put it up for sale for gold?
A: WoW Tokens are available for purchase for real money through the World of Warcraft in-game Shop. You can access the Shop through the main menu (Esc) or the row of feature buttons next to your character’s bags.
You can then sell your WoW Token through a dedicated exchange in the Auction House, located in the WoW Tokensection. WoW Tokens cannot be traded or sold any other way.
Q: How much gold will I receive when I sell a WoW Token?
A: The gold value of a Token is determined dynamically based on supply and demand. When you put a Token up for sale, you’ll be quoted the amount of gold you’ll receive upon a successful sale. If you then decide to place the Token up for sale, that amount is locked in, and the gold will be sent to your mailbox after your Token has been sold.
Q: I need game time or Battle.net Balance! How do I buy a WoW Token from the Auction House?
A: When you visit the Auction House, you’ll be presented with the current market price (in gold) for a WoW Token in your game region—there’s no bidding involved, and all Tokens in a game region are priced the same at any given moment. If you decide to purchase one, you’ll receive it in your mailbox, and can then redeem it for game time or Battle.net Balance.
Q: How much game time or Battle.net Balance do I get by redeeming a WoW Token?
A: You’ll receive 30 days of game time or $15 USD (amount varies by currency; currency is based on registered Battle.net account address) in Battle.net Balance when you redeem a WoW Token.
Q: I purchased a WoW Token for gold a while back, but never redeemed it. Can I use that WoW Token to get Battle.net Balance now?
A: Yes, any previously purchased WoW Tokens that you haven’t yet redeemed for game time can now be redeemed for Battle.net Balance (in supported regions).
Q: Is there a limit on how much Battle.net Balance I can redeem using the WoW Token?
A: Yes—for more information, read our Battle.net Balance Restrictions support article.
Q: Can I resell a WoW Token after I’ve purchased it for gold?
A: No, each WoW Token can only be sold once. After you purchase a Token for gold, it becomes Soulbound. At that point, it can only be redeemed for game time or Battle.net Balance.
Q: What happens if the price quoted to me is different from what the Token actually sells for?
A: You will always receive the gold amount quoted to you at the time you place a Token up for sale, regardless of what the current price is when the item actually sells.
Q: If I buy a WoW Token from the Auction House, how long does it take to receive the Token?
A: Just like a standard Auction House purchase, it should arrive in your mailbox within moments after making your purchase.
Q: If I’m buying a WoW Token for real money from the in-game Shop, how long does it take to receive it?
A: Once you successfully complete a purchase, in most cases the Token should arrive in your inventory (or mailbox, if your inventory is full) almost immediately.
Q: Do Tokens expire? What happens if I accidentally delete one?
A: No, Tokens do not expire. They also can’t be deleted, so no need to fear accidentally trashing them.