During my marketing conference travels I was asked a curious question: Are blogs still a thing in marketing?
In my B2B marketing world, blogs are core to successful content, search, social and influencer marketing. It seems the business world agrees. The University of Massachusetts Dartmouth ongoing study of blogging and social media reported in 2018 that 53% of Fortune 500 companies have a corporate blog (an 11% increase over 2017) and 55% of the Inc 500 companies are blogging,
Blogs are still an effective part of marketing however it can also be argued that many of them are not well maintained or updated very often. But here’s the thing: There’s more useful knowledge about marketing being shared than ever before, so where can marketers find the best marketing blogs to follow?
With an origin story going back in 2007, our very own BIGLIST of marketing blogs has been awakened to BIGLIST 2.0.
To kick off the all new BIGLIST 2.0, I’ll start with this list of 50 marketing blogs, sourced specifically from marketing technology and advertising solutions brands. Amongst this mix of blogs, marketing topics are pretty well represented ranging from overall digital marketing to SEO, content, social, advertising, email, mobile, video, influencer marketing and lead generation.
Since many people are more prone to following content on the social web, I’ve also included the Twitter handle for each blog and you can see them all on a marketing blog Twitter list here.
Hopefully this list is useful to your efforts towards tapping into the marketing wisdom of these top marketing technology and advertising platforms. Be sure to stay tuned as we continue adding to the BIGLIST of marketing blogs with another niche list in the coming months.
Disclosure: LinkedIn, Oracle, GroupHigh and DivvyHQ are a few of the many marketing industry clients served by TopRank Marketing.