Elevate your martech skills with deep-dive, hands-on training


A couple weeks back I previewed the graduate-level keynotes and sessions coming to MarTech, plus seven other awesome reasons to join us April 3-5 in San Jose.

Here are five more reasons to attend… MarTech’s intensive, half-day workshops! Our recognized experts will tackle some of the most exciting, thorny, and pressing aspects of modern marketing on Wednesday, April 3:

The Right Way to Buy Marketing Technology

When it comes to MarTech attendees, 68% plan to implement a new technology solution in the next year. But what are best practices for evaluating technologies, choosing vendors, and getting your colleagues on board? Tony Byrne will answer those questions and more in this in-depth workshop. Learn more.

Workshop Presenter: Tony Byrne, founder of the only exclusively “buy-side” technology analyst firm, Real Story Group

Using CDP to Make the Most of Your Customer Data

Most marketers, if you really push them, admit that their data is a mess. If you’re one of them, join David Raab for a comprehensive dive into customer data platforms: what are they, why you need one, choosing the right solution, and preparing the business case for adoption. Learn more.

Workshop Presenter: David Raab, founder of the Customer Data Platform Institute, Principal at Raab Associates Inc.

Agile Marketing Advantage

The pace of marketing is accelerating. And marketing teams need to keep pace. This workshop will show you how to do just that! Marketing pioneer Andrea Fryrear will show you how adopting “agile” and “lean” methods will lead to better marketing results. Learn more.

Workshop Presenter: Andrea Fryrear, President and Lead Trainer for AgileSherpas, Chief Content Officer, The Agile Marketer

Creating Connected Experiences – Sold out!

Stop acquiring more marketing technology and start better connecting it to your digital customer experiences. This event will help you realize the full potential of your existing martech investment by better aligning it to your customer experience strategy and digital execution. Learn practical frameworks and models to find and fix the cracks in your digital customer experience and better connect your marketing technology to support the customer journey. Learn more.

Workshop Presenter: Jeff Cram, Chief Strategy Officer and co-founder of ISITE Design

Building a Badass Marketing Team with Talent Optimization

Great marketing results start with a great marketing team. How do you know that the team you have in place is capable of achieving optimal results? Attend this workshop to learn a Talent Design & Optimization framework so you can strategically design your team, align team members to your culture and goals, hire purposefully, and manage the team smartly as your business grows. Learn more.

Workshop Presenters: Erica Seidel, Executive Recruiter And Founder of The Connective Good, and Drew Fortin, Senior Vice President of Sales & Marketing at The Predictive Index

This is your chance to learn from the pros in an intimate, hands-on environment. Don’t miss out!

Choose Your Ideal Pass

There are two different ways you can join us depending on your goals and budget:

  • All Access Pass + Workshop (best value!): You’ll unlock the complete MarTech experience, including all sessions, keynotes, networking, and amenities, plus your choice of half-day intensive workshop. Register by April 2 to save $300 off on-site rates!
  • Workshop Only: Interested in just a workshop? Register by April 2 to save $150 off on-site rates. Add a free Expo+ pass to your itinerary and unlock the entire Expo Hall, including 100+ solution providers, full-length sessions on the Solutions Track, demos and case studies in the Discover MarTech Theater, evening networking events, plus one conference session or keynote of your choice!

These workshops sell out every year – so act fast to secure your seat. See you in San Jose!

Psst… Have you heard about our special group rates? Attend MarTech with your team for a unique team-building experience AND enjoy special discounts when you register.


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.


About The Author

Scott Brinker is the conference chair of the MarTech® Conference, a vendor-agnostic marketing technology conference and trade show series produced by MarTech Today’s parent company, Third Door Media. The MarTech event grew out of Brinker’s blog, chiefmartec.com, which has chronicled the rise of marketing technology and its changing marketing strategy, management and culture since 2008. In addition to his work on MarTech, Scott serves as the VP platform ecosystem at HubSpot. Previously, he was the co-founder and CTO of ion interactive.



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