How GDPR may help drive blockchain usage for content

The application of blockchain to content authentication has been gaining traction, and it may get an extra push from the zeitgeist brought about by the EU General Data Protection Regulation (GDPR).

GDPR is designed to protect consumers and change the way companies approach consumer data. Though GDPR doesn’t address data about content and its provenance, it’s ushering in an era of increased awareness about data and the desire for transparency. Given its potential, and given the widespread concern about “fake news,” one could easily see a scenario in which blockchain was employed to safeguard the legitimacy of information on the internet worldwide.

[Read the full article on MarTech Today.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Randy Apuzzo is founder and CTO of, a web content management system (WCMS) company. Childhood hacker turned entrepreneur by age 15, Randy has more than a dozen ventures under his belt and today serves as a digital strategist applying both computer science and brand marketing expertise. Randy is a visionary in architecting solutions that help brands accelerate and scale their global digital content strategies. He is revered for empowering businesses with advanced technology that grants agility, cost savings, security and increased market share.

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