IAB Tech Lab unveils a proposed Ads.txt for mobile apps

Last year about this time, the Interactive Advertising Bureau (IAB) Tech Lab launched its ads.txt project to prevent fraudulent selling of website ad inventory.

This week, the Tech Lab is releasing a proposed spec for extending ads.txt, which is now widely adopted, to mobile apps. The proposal is open to public comments over the next 30 days.

Essentially, SVP and General Manager Dennis Buchheim explained to me, it’s the same ads.txt, but with a pointer from apps. For web inventory, the ads.txt file, which lists those exchanges and others that are authorized to sell space on a given site’s pages, normally resides in the root folder of a website.

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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