New report: Consent management platforms are purchased less often than other privacy tools


With the massive new requirements for user consent in the General Data Privacy Regulation (GDPR) and the new California privacy law, you’d think the recently emerged consent management platforms would have landed in every sizable company’s toolbox.

Not so, says “How Privacy Tech Is Bought and Deployed” (free, registration required), a new report on the adoption of privacy technologies from data privacy management firm TrustArc and the International Association of Privacy Professionals.

It found that consent management platforms — which have emerged to handle the capture, management and transfer of user consent for personal data use — were the least adopted tech among 10 categories of privacy tech.

[Read the full article on MarTech Today.]


About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.



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