Perengo launches DSP optimized for recruitment ads


Job recruitment ads have their own special needs, so this week, Perengo is out with a demand-side platform (DSP) specialized for that purpose.

Founded in 2015 by veterans of Criteo and Google AdMob, the San Francisco-based firm had been offering a managed services solution for recruitment ad campaigns. It’s now been implemented as a self-service DSP that automates campaign management, inventory selection and performance feedback for optimization.

This is the “only DSP focused solely on job ads, that is fully automated,” CEO and founder Mike Kofi Okyere told me. Although his company doesn’t yet have stats on how much more effective this jobs-oriented DSP is than generalized DSPs or manually managed efforts, he said that clients — which include FedEx, Lyft and PostMates — are reporting dramatic reductions in the time required to conduct ad campaigns for this purpose.

[Read the full article on MarTech Today.]


About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.



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