Radius launches customer data platform for B2B


Radius' depiction of multiple data sources for its new customer data platform, Unify.

Radius’ depiction of multiple data sources for its new customer data platform, Unify.

Radius, which has been a provider of predictive lead scoring, said on Thursday it is entering the growing space of customer data platforms (CDPs) with the launch of its Unify platform.

The San Francisco-based firm said this is the first CDP intended for enterprises that is entirely focused on B2B.

One question is how the new Unify profiles and data management differ from the ones Radius has previously maintained to provide recommended leads.



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