At the NRF (National Retail Federation) Show in New York City, Salesforce has announced several new features for its Commerce Cloud e-commerce platform.
Instagram is now, for the first time, integrated with Commerce Cloud. This lets retailers create shoppable posts directly in Commerce Cloud — where they are already managing their commerce sites — and it also allows Instagram content to automatically update when catalog items are replaced.
Salesforce is also extending its Einstein AI layer to Instagram through Commerce Cloud. Einstein Vision can now automatically tag posts in the brand’s feed or on public Instagram feeds, where a logo or specific products appear.
Previously, VP of Product Marketing Gordon Evans told me, a retailer had to manually update Instagram to enter new catalog items, tag content or create shoppable posts in that social network.