Samsung is planning to give avid fans a sneak peak at the Galaxy S9 and Galaxy S9+ handsets in the first week of January, report claims.
According to VentureBeat sources, the firm will show off its next-gen flagships at the CES tech show in Las Vegas.
Whether it’s a full reveal or a sneak peak of what’s to come, it’s sure to put extra eyes on the Samsung keynote, which usually centres around new TVs.
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Traditionally, Samsung has waited until after February’s MWC show to give fans a look at the new Galaxy S model.
However, its conceivable the arrival of the iPhone X has prompted Samsung to reconsider its strategy this time around.
While the iPhone hadn’t received a major design overhaul since 2015, the iPhone X ditched the dated design for a much-more Galaxy S-like form factor.
That could make Apple’s top dog more of a threat to Samsung’s flagship.
The news comes shortly after reports circulated claiming this year’s Galaxy S handsets will offer iterative improvements over the 2017 phones.
Noted leakster Evan Blass says the S9 range will be almost identical in design and feature the same 5.8-inch and 6.2-inch AMOLED Infinity displays.
Meanwhile, the processor could make the leap to the Snapdragon 845, while RAM is likely to increase to 6GB.
Blass also reports there’ll be a second rear snapper, matching the improvements made by the Galaxy Note 8. Samsung also plans to add AKG stereo speakers, according to the report.
Whether those improvements will be enough to keep Samsung on top of the pile remains to be seen.
Will you be buying the Galaxy S9, even if the improvements are modest? Is the iPhone X tempting you away from Samsung? Share your thoughts with us @TrustedReviews on Twitter?