“Lots of praise, lots of people that said ‘Shit, I wish I did this earlier,’ and a few people that criticized the product — but that’s totally understandable,” he said.
5. The process of cultivating the perfect memes took some research on his part.
“I started going back in history of major social media accounts that posted internet memes and noting the stuff that I felt was significant,” Wong said. “After putting all the pictures and ideas on a Google Doc, I sent it off to my designer.”
Wong said his large following on Tumblr helped him promote the book.
“On the first day that I put the book up for sale, it sold out in a few hours and I was able to afford new inventory and invest in marketing the book on more social media platforms,” he said.