The most watched ad on YouTube in 2017 was a spot from Samsung India Services


The most watched video on YouTube this year belonged to Samsung India Services. The spot — “We’ll Take Care of You Wherever You Are” — generated 150.3 million views.

YouTube has released its 2017 ad leaderboard, ranking the most watched YouTube ads round the globe, along with the top trending videos of the year.

Three of the ads to rank on YouTube’s end of year ad leaderboard were Super Bowl spots: Budweiser’s “Born the Hard Way,” Kia’s “Hero’s Journey,” and Mr. Clean’s “Cleaner of Your Dreams.” YouTube says eight of the ten most watched ads featured story-driven narratives told by celebrities like actors Dwayne Johnson and Natalie Portman.

“No longer constrained by traditional ad lengths, ads are becoming the new cinema, with the videos on this year’s list totaling more than double the total time of last year’s top ads,” says YouTube.

According to YouTube, Dude Perfect’s “Ping Pong Trick Shots 3,” which ranked No. 3, saw the highest engagement of all the ads with three million likes and 393,000 comments. (YouTube says the median number of likes for the top ten global ads was 59,000, and the median number of comments was 5,000.)

Compared to last year, YouTube found this year’s top ads were more likely to take a stand on socio-political issues, with seven of the top ten spots created around themes of inclusion, diversity or empowerment. (Only two of 2016’s top ten ads took a stand attached to social issues.)

YouTube’s Top 10 Ads of 2017

1. Samsung India Services: We’ll take care of you wherever you are (150.3M views)

Samsung India Service (SVC) – Most Watched Video in 2017 – We’ll take care of you, wherever you are.

2. Clash Royale: The Last Second (110.7M views)

Clash Royale: The Last Second (Official Commercial)

3. Dude Perfect: Ping Pong Trick Shots 3 (90.6M views)

Ping Pong Trick Shots 3 | Dude Perfect

4. Miss Dior: The new Eau de Parfum (43.0M views)

MISS DIOR – The new Eau de Parfum

5. Budweiser: Born the Hard Way | 2017 Super Bowl ad (28.5M views)

Budweiser 2017 Super Bowl Commercial | “Born The Hard Way”

6. Kia: Hero’s Journey | 2017 Super Bowl ad (25.9M views)

7. Adidas: Original is never finished (25.4M views)

8. Apple iPhone 7: The Rock x Siri Dominate the Day (25.3M views)

9. Levi’s: Circles (22.3M views)

Levi’s® "Circles" Commercial l Full

10. Mr. Clean: Cleaner of Your Dreams | 2017 Super Bowl ad (17.6M views)

Mr. Clean | 2017 Super Bowl Ad | Cleaner of Your Dreams

Of the top ten most watched ads of 2017, Dude Perfect’s “Ping Pong Trick Shots 3” was the only spot to also make it into YouTube’s top ten trending videos for the year.

Ed Sheeran was especially popular in 2017, with two videos in the top trending list: a video for his “Shape of You” song and his Carpool Karaoke session with James Corden.

YouTube says the top ten trending videos for the year garnered more than 633 million views combined, and more than 40 million hours of watch-time. The channels behind the top ten trending videos represent more than 55 million subscribers total.

YouTube’s Top Trending Videos of 2017

1. Oyster Masked: Until We Become Dust

ตราบธุลีดิน – หน้ากากหอยนางรม | THE MASK SINGER 2

2.Ed Sheeran: Shape of You | Kyle Hanagami Choreography

"SHAPE OF YOU" by Ed Sheeran – Choreography by NIKA KLJUN

3. Dude Perfect: Ping Pong Trick Shots 3

Ping Pong Trick Shots 3 | Dude Perfect

4. America’s Got Talent: 12-year-old Darci Lynne singing ventriloquist act

Darci Lynne: 12-Year-Old Singing Ventriloquist Gets Golden Buzzer – America's Got Talent 2017

5. Late Night Show with James Corden: Ed Sheeran Carpool Karaoke

Ed Sheeran Carpool Karaoke

6. NFL: Lady Gaga’s FULL Pepsi Zero Sugar Super Bowl LI Half-time Show

Lady Gaga's FULL Pepsi Zero Sugar Super Bowl LI Halftime Show | NFL

7. Bad Lip Reading: Inauguration Day

"INAUGURATION DAY" — A Bad Lip Reading of Donald Trump's Inauguration

8. Bill Wurtz: History of the World, I Guess

history of the entire world, i guess

9. Beth David & Esteban Bravo: In a Heartbeat Animated Short Film

history of the entire world, i guess

10. BBC News: BBC News Reporter interrupted by his child

Children interrupt BBC News interview – BBC News


About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.



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