Twitter Test Tweet Scheduling, Google’s Dynamic Gmail Refresh, Facebook’s Lookalike Changes, & Snapchat Grows


2019 November 28 MarketingCharts Chart

Gmail app adds AMP for Email support for Android and iOS
Google has added AMP email support for iOS and Android devices using its popular Gmail app, giving brands new dynamic content options. Marketing Land

Twitter’s Testing Tweet Scheduling Built Into the Tweet Composer
Twitter has begun testing the ability to schedule tweets without the use of third-party tools. As Twitter confirms test, will third-party scheduling tools take a hit? Social Media Today

Facebook to pull location from ad set when creating new Lookalike audiences
Facebook has made several changes to how it allows advertisers to create lookalike target audiences, the firm recently announced. Advertisers should see quicker audience building and setup. Marketing Land

Worldwide Snapchat Usage to Grow More than 14% This Year
Snapchat will expand its user name by more than 14 percent this year, and it is expected to gain over 63 million users by 2023, hitting 356.3 million total, according to new forecast data. eMarketer

Facebook details new safety measures to give brands control on its ad network
Facebook has announced changes that are aimed at bringing greater control to brands using the social giant’s advertising network, including blocklists that serve as a replacement by whitelists in newly-announced features. AdAge

How Marketers Can Overcome Short-Termism
Digital marketers are at risk when they focus too heavily on short-term solutions, and Harvard Business Review takes a look at building more time in to prepare for the future. Harvard Business Review

2019 November 28 Statistics Image

Twitter rolls out global ‘hide replies’ feature to give users more control
Twitter has launched its hidden reply feature globally, after a series of tests. Twitter will also allow those using the new feature to block repliers at the same time. Reuters

CMS market share: November 2019 analysis
Among Content Marketing Systems (CMS) used worldwide, WordPress tops a new list of market share, having grown to 35 percent, while Joomla  at 2.7 percent and Drupal with 1.7 percent have both lost ground. Joost de Valk

YouTube’s CEO Provides an Update on Monetization Tools, Copystrikes and Content Guidelines
Google’s YouTube has shared new information about its official monetization tools, content guidelines, and copyright strike rules. YouTube is also running content-matching experiments to find better-matching ads. Social Media Today

IAB publishes CCPA Compliance Framework technical specs
The Interactive Advertising Bureau (IAB) recently released new compliance specifications to help publishers and tech firms comply with the California Consumer Privacy Act (CCPA). MarTech Today

ON THE LIGHTER SIDE:

2019 November 29 Marketoonist Comic

A lighthearted look at brand trust by Marketoonist Tom Fishburne — Marketoonist

Gaming Addiction Study Participant Pretty Sure He Got Placebo Game — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Best of Global Marketing Day 2019 — Prosply
  • Lee Odden — Optimize for Search and for Trust [Video] — Oracle Marketing Cloud (client)
  • Lee Odden — 56k+ Marketers Joined Global Marketing Day — Hacker Noon
  • Lee Odden — Global Marketing Day: A Recap — Grit Daily

If you’ve got your own top B2B content marketing or digital advertising stories from the past week, please let us know in the comments below.

Thanks for joining us, and please return again next week for more of the latest top digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.





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