Twitter undergoes reorg, makes former Periscope co-founder head of products

Twitter CEO Jack Dorsey announced a major company reorg yesterday, tapping Periscope co-founder Kayvon Beykpour to head products and Mike Montano to lead the company’s engineering team.

“Through the lens of increasing our durability, agility, invention and entrepreneurial drive, and simplifying the way we work, I’ve decided to make our organization more straightforward,” wrote Dorsey in an email to staff. Dorsey shared his email publicly via a tweet yesterday.

The goal, according to Dorsey, is to take the company back to an “end-to-end functional organization” organized by discipline versus the previous general management structure that resulted in more siloed teams.

“The most glaring examples of this are a separate design and video org that had to matrix in,” wrote Dorsey.

Ed Ho had previously led the company’s product and engineering teams. According to a series of tweets from Ho, the Twitter executive had stepped away from Twitter in May to take a “breather” but has decided to return to only a part-time role after the death of a family member that happened while he was on leave.

Per Dorsey’s email, Bruce Falck will continue to lead Twitter’s revenue products, Parag Agrawal will continue to head up technology, and Ned Segal will continue in his role overseeing the company’s finance team. Here is the CEO’s tweet outlining the reorg and leadership roles:

In April, Twitter reported that more than half of its revenue from the first quarter of this year was attributed to video. As the co-founder of Periscope, Twitter’s livestreaming video app, Beykpour’s move to head of products makes sense as the company continues to build out its video efforts. Beykpour joined Twitter in 2015 when the company acquired Periscope, which at the time was still in private beta.

About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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