Unilad & The LAD Bible keep the lead, both driving 4B+ views

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Image by Adobe

Image by Adobe

Unilad and The LAD Bible continue to drive the most views among video creators, according to Tubular Insight’s latest reports for January. Last month, Unilad ranked No. 1, generating 4.3 billion video views, followed by The LAD Bible with 4 billion views.

In December, it was The LAD Bible at No. 1 and Unilad at No. 2 — both creators earning just over 3 billion views. With the latest round of rankings, the two video creators remained at the top, along with Viral Thread and Tasty, which have kept their No. 3 and No. 4 positions two months in a row now.

In fact, eight of the 10 top video creators in January are repeats from December. NTD Television and CNN edged out the NBA and The Dodo (which ranked No. 8 and No. 9 in December) to make January’s top 10 list.

Tubular rankings are based on total video views across YouTube, Facebook, Vine and Instagram. The video analytics firm has added an average V30 metric to measure views per video for each creator during a 30-day period, and an average ER30 metric which tracks engagement per view for video content during the first 30 days.

Top 10 Most Watched Video Creators in January 2017

For the top brand video creators, Red Bull kept its lead. The brand is on an impressive streak, holding at No. 1 since May of last year.

Five of the top 10 brand video creators ranked in December as well. New brands to the list include Amazon, YOO, World Economic forum, Hasbro and Talking Tom.

Top 10 Most Watched Brand Video Creators in January 2017

According to Tubular, the top 100 video brands and creators generated a combined 67.3 billion views last month.

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