Want to understand your marketing stack better? Enter the 2019 Stackie Awards


It’s that time of the year again. The Stackies 2019: Marketing Tech Stack Awards are now open for entries.

The Stackie Awards are given each year at our MarTech Conference to acknowledge noteworthy marketing stacks. By participating in this visualization exercise, companies have an opportunity to reflect on their own stacks, while getting a sneak peek into others’ thought processes.

Conference Chair Scott Brinker says that The Stackies “isn’t a vanity award, but an educational program. Everyone in the marketing community benefits from the entries.”

Digital marketers agree. In a LinkedIn post last month, digital technology consultant Farid Mheir posted what the award show means to the martech community:

Farid Mheir post: LinkedIn

Slideshow co-founder Amit Ranjan lauded the show for its depth of perspectives.

How to enter. There are no hard and fast rules on how to show your visualization.

“You might illustrate your stack as a value chain, a technical architecture, a customer journey map, a process flow diagram, a market strategy, a capabilities matrix — or your own original view on how marketing technology is orchestrated in your organization,” Brinker said.

The judges will base their decisions on the following criteria:

  • Alignment: How well-aligned your stack is with your business.
  • Concept: How insightful the conceptual organization is.
  • Clarity: How easy it is to understand.
  • Design: How visually appealing the aesthetics are.
  • Detail: How detailed it is.

Submit your stack here before 11:59 pm Friday, Mar. 15 PST.  Instead of charging an entry fee, the MarTech conference will donate $100 to non-profit organization Girls Who Code, up to a grand total of $10,000, for every valid Stackies submission.

There will also be a ceremony at MarTech in San Jose in April to celebrate everyone who participated — and award trophies to the five best entries.

Browse through past entries. More than 150 marketing stacks have been shared through The Stackies over the past four years. Here are the entries and winners from 2018:

 

This story first appeared on MarTech Today. For more on marketing technology, click here.

 


About The Author

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.



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