At this year’s F8 conference earlier this month, Facebook announced that brands can now use its Camera Effects Platform to employ augmented reality (AR) with Messenger bots.
Four brands — Kia, Nike, Sephora and ASUS — participated in a closed beta to incorporate this added capability. Kia showed off its Stinger car, Sephora enabled virtual makeup and ASUS enabled a virtual “unboxing experience” for one of its phones.
But Nike’s experiment had one result that the other three — and few AR projects to date — have not yet duplicated.
It sold out. In an hour.